Monday Morning Cheer - Goooooooooooo Preference Pages!

"P" is for Preference Pages. Theyre a necessity to your online presence. Do it right&reap the benefits of better list growth #emailmarketing

"R" is for Retention of subscribers. If you aren’t using preference pages correctly or not at all you're losing subscribers! #emailmarketing

"E" is for Elbow grease. Put in the work & you'll be rewarded with a more quality list which = better opens & clicks #emailmarketing

"F" is for Footers. Use custom footers leading to custom Preference Pages to segment your brands. #emailmarketing

"E" is for Easy to navigate. K.I.S.S. Don't make things too hard or subscribers will get frustrated and opt-out #emailmarketing

"R" is for Relevancy. Customize your Pref Pages based on your subscribers & use separate pages for different communications #emailmarketing

"E" is for Edit. Lists names must be relevant (i.e. don't use "List 1" or "Bad Customers"). Test & re-test & test again! #emailmarketing

"N" is for Nothing. Nothing on your Pref Pages = no choices for subscribers. Get ready to watch your lists diminish #emailmarketing

"C" is for Choices. Give subscribers choices to opt-in&out of lists/communication categories & list attrition will decrease #emailmarketing

"E" is for... It's really hard to find this many E words for this cheer :) #emailmarketing

"S" is for Segmentation. Use the data you gather from Preference Pages properly & target subscribers based on their choices #emailmarketing

Whats that spell? PREFERENCES! Remember its easy for subscribers to simply opt-out. Give them choices & your lists will grow #emailmarketing

Kidding aside, Preference Pages are so important for your marketing efforts. If you have any comments or questions hit me up! P.S. thx @Sara_C_Stein